Most Meta ads accounts have a problem that never shows up on a dashboard.
Spend drifts into an underperforming placement, audience overlap quietly inflates CPMs, campaigns get split across too many ad sets for the algorithm to actually learn from. I check for exactly that: whether spend is piling up in a placement driving under 5% of revenue, or retargeting and prospecting audiences are overlapping enough to eat into efficiency. Usually fixable within a week once someone catches it.
Book a callWho I work with
E-commerce and DTC brands
Brands running Meta ads who want a real audit of account structure, campaign architecture, audience strategy, creative, and attribution, not just surface-level optimization tips.
Early-stage and growing companies
Teams that need senior product marketing help (positioning, GTM strategy, launch planning), especially ad-tech and martech platforms in the catalog/commerce-ads space, where I've been the platform-side PMM, not just a customer of one, and know firsthand how advertisers weigh control versus performance.
In both cases, I diagnose the problem and hand you a plan, your team (or existing partners) runs with it.
What I offer
- Meta Ads audits and strategy (campaign architecture, audience targeting, creative direction, attribution)
- Fractional PMM (positioning, GTM planning, launch strategy, ICP definition)
Background
14+ years in marketing and advertising, including 7+ years in product marketing. I started in sales and business development at Movement Strategy back in 2012, then spent a few years doing hands-on campaign management at Adaptly (Ford, Nationwide, State Farm) and Sprinklr (Hulu). I moved into product marketing specifically in 2018, and spent my last stretch at Meta leading go-to-market for Instagram's commerce and catalog ad formats.
Get in touch
If you're spending on Meta ads, I'll take a first look at your account, no pitch, just what I see.
Early-stage and thinking through GTM instead? Happy to walk through how I'd approach your first 90 days.
Book a call